BRANDING
GRAPHIC DESIGN
STRAETGY
PLAYSTATION BETA PROGRAM CARDS
PLAYSTATION BETA PROGRAM CARDS
PLAYSTATION BETA PROGRAM CARDS
Designing cohesive visual assets for PlayStation's Beta Program through collaborative iteration and strategic branding.
CLIENT
Playstation
ROLE
Lead Designer
YEAR
2025
TIMELINE
8 WEEKS
01 — OVERVIEW
The Challenge
Create three cohesive card background graphics for PlayStation's Beta Program that align with PlayStation's established brand identity while maintaining visual consistency across all designs.
My Role
Visual strategy & brand research
Concept development & iteration
Moodboard creation for client presentations
Collaborative design with senior mentor
Project Goals
Maintain PlayStation's brand integrity
Create engaging, modern graphics for Beta users
Ensure visual consistency across cards
Develop scalable design system
02 — APPROACH
Strategic Foundation
Brand Research
I began by analyzing PlayStation's existing visual language and asset library. To effectively represent both the brand and the Beta Program, I identified key brand motifs and design elements that would ground my new work in PlayStation's established identity while allowing for creative exploration.
Collaborative Ideation
Working alongside my mentor, I developed initial concepts presented through detailed moodboards. This collaborative process taught me effective client presentation techniques while allowing me to refine creative direction based on experienced feedback and industry best practices.
03 — DESIGN ITERATIONS
The Challenge
Through multiple rounds of revisions, both my mentor and I created competing designs. This process taught me how to incorporate feedback while maintaining design vision and how to articulate design decisions effectively to stakeholders.
Round 1: Style Exploration
Initial explorations focused on different visual styles, color palettes, and approaches to representing various beta types while staying generic enough to cover all scenarios.
Round 2: Refinement
Based on client feedback, this round narrowed to a refined color palette and visual direction featuring line art with subtle glows to stay consistent with current key art aesthetics.
Round 3: Final Direction
The final concept combines the polished look of highly refined key art with the client's preference for a line art-focused aesthetic, creating a cohesive design language.
04 — OUTCOME
Results & Impact
Client Decision
The client selected all three of my final designs over alternative concepts, validating the strategic approach and visual execution developed throughout the project.
05 — REFLECTION
Key Learnings
05 — REFLECTION
Key Learnings
This project was instrumental in developing my approach to strategic design within established brand systems. Working alongside an experienced mentor while competing for client selection pushed me to think critically about every design decision and articulate my rationale clearly. I learned that successful brand design isn't just about visual appeal—it's about understanding brand DNA, creating cohesive systems, and effectively communicating design strategy. Having all three designs selected validated not only my execution, but my ability to work strategically within brand constraints while bringing fresh creative perspective.
This project was instrumental in developing my approach to strategic design within established brand systems. Working alongside an experienced mentor while competing for client selection pushed me to think critically about every design decision and articulate my rationale clearly. I learned that successful brand design isn't just about visual appeal—it's about understanding brand DNA, creating cohesive systems, and effectively communicating design strategy. Having all three designs selected validated not only my execution, but my ability to work strategically within brand constraints while bringing fresh creative perspective.
This project was instrumental in developing my approach to strategic design within established brand systems. Working alongside an experienced mentor while competing for client selection pushed me to think critically about every design decision and articulate my rationale clearly. I learned that successful brand design isn't just about visual appeal—it's about understanding brand DNA, creating cohesive systems, and effectively communicating design strategy. Having all three designs selected validated not only my execution, but my ability to work strategically within brand constraints while bringing fresh creative perspective.
This project was instrumental in developing my approach to strategic design within established brand systems. Working alongside an experienced mentor while competing for client selection pushed me to think critically about every design decision and articulate my rationale clearly. I learned that successful brand design isn't just about visual appeal—it's about understanding brand DNA, creating cohesive systems, and effectively communicating design strategy. Having all three designs selected validated not only my execution, but my ability to work strategically within brand constraints while bringing fresh creative perspective.
This project was instrumental in developing my approach to strategic design within established brand systems. Working alongside an experienced mentor while competing for client selection pushed me to think critically about every design decision and articulate my rationale clearly. I learned that successful brand design isn't just about visual appeal—it's about understanding brand DNA, creating cohesive systems, and effectively communicating design strategy. Having all three designs selected validated not only my execution, but my ability to work strategically within brand constraints while bringing fresh creative perspective.
© 2026 designbyhem. All Rights Reserved.
02 — APPROACH
Strategic Foundation
Brand Research
I began by analyzing PlayStation's existing visual language and asset library. To effectively represent both the brand and the Beta Program, I identified key brand motifs and design elements that would ground my new work in PlayStation's established identity while allowing for creative exploration.
Collaborative Ideation
Working alongside my mentor, I developed initial concepts presented through detailed moodboards. This collaborative process taught me effective client presentation techniques while allowing me to refine creative direction based on experienced feedback and industry best practices.
03 — DESIGN ITERATIONS
The Challenge
Through multiple rounds of revisions, both my mentor and I created competing designs. This process taught me how to incorporate feedback while maintaining design vision and how to articulate design decisions effectively to stakeholders.
Round 3: Final Direction
The final concept combines the polished look of highly refined key art with the client's preference for a line art-focused aesthetic, creating a cohesive design language.
Round 1: Style Exploration
Initial explorations focused on different visual styles, color palettes, and approaches to representing various beta types while staying generic enough to cover all scenarios.
Round 2: Refinement
Based on client feedback, this round narrowed to a refined color palette and visual direction featuring line art with subtle glows to stay consistent with current key art aesthetics.
04 — OUTCOME
Results & Impact
Client Decision
The client selected all three of my final designs over alternative concepts, validating the strategic approach and visual execution developed throughout the project.
05 — REFLECTION
Key Learnings
This project was instrumental in developing my approach to strategic design within established brand systems. Working alongside an experienced mentor while competing for client selection pushed me to think critically about every design decision and articulate my rationale clearly. I learned that successful brand design isn't just about visual appeal—it's about understanding brand DNA, creating cohesive systems, and effectively communicating design strategy. Having all three designs selected validated not only my execution, but my ability to work strategically within brand constraints while bringing fresh creative perspective.
© 2026 designbyhem. All Rights Reserved.
01 — OVERVIEW
The Challenge
Create three cohesive card background graphics for PlayStation's Beta Program that align with PlayStation's established brand identity while maintaining visual consistency across all designs.
My Role
Visual strategy & brand research
Concept development & iteration
Moodboard creation for client presentations
Collaborative design with senior mentor
Project Goals
Maintain PlayStation's brand integrity
Create engaging, modern graphics for Beta users
Ensure visual consistency across cards
Develop scalable design system
01 — OVERVIEW
The Challenge
Create three cohesive card background graphics for PlayStation's Beta Program that align with PlayStation's established brand identity while maintaining visual consistency across all designs.
My Role
Visual strategy & brand research
Concept development & iteration
Moodboard creation for client presentations
Collaborative design with senior mentor
Project Goals
Maintain PlayStation's brand integrity
Create engaging, modern graphics for Beta users
Ensure visual consistency across cards
Develop scalable design system
03 — DESIGN ITERATIONS
The Challenge
Through multiple rounds of revisions, both my mentor and I created competing designs. This process taught me how to incorporate feedback while maintaining design vision and how to articulate design decisions effectively to stakeholders.
Round 1: Style Exploration
Initial explorations focused on different visual styles, color palettes, and approaches to representing various beta types while staying generic enough to cover all scenarios.
Round 2: Refinement
Based on client feedback, this round narrowed to a refined color palette and visual direction featuring line art with subtle glows to stay consistent with current key art aesthetics.
Round 3: Final Direction
The final concept combines the polished look of highly refined key art with the client's preference for a line art-focused aesthetic, creating a cohesive design language.