BRANDING
GRAPHIC DESIGN
STRAETGY
CLIENT
New Media Club
ROLE
Creative Director
YEAR
2025
TIMELINE
5 WEEKS
NMC is a club at RIT that is connected to the New Media Design program. NMC holds weekly events to connect various year levels as well as other majors in a creative and fun space.
I wanted this campaign to feel Bright, Energetic and Exciting. By using edited brand colors
Primary Colors
Supporting Colors
Headings
Generic Poster
Inspired by neon colors, variable type and texturing. This was the first graphic created and the basis of all other designs.
Reviewers Post
Reviewers have a similar look and feel to the posters. They focus on the reviewer, who they are and their job title and company.
No Portfolio
This posts helps to calm students. Portfolios reviews can be worry-some and some younger students may not have a portfolio. This helps clam their nerves and helps to network younger students!
Tips and Tricks
Similar in style to the No Portfolio post, they are a deviation of the main branding. They are supplemental posts so their branding is slightly different since they're informational. Major brand elements are still present like bold text and colors.